WHAT ABOUT SAFETY?

"Electronic message centers - like other types of signage - when properly designed, placed, maintained, and illuminated can actually promote greater traffic safety"

Some might argue that signs cause traffic accidents by distracting the driver of a vehicle. However, this has never been proven to be the case with a well-designed sign. A well-designed sign has a brief, easy-to-read message, in lettering large enough to be easily seen and read by a driver. Further, the sign is illuminated to assist in its visibility and legibility. The sign is of a sufficient size and height that it is easily seen, as well as placed in a location where a driver would naturally look.

If anything, well-designed and placed signage can increase safety. As quoted in the article, "Traffic and On-Premise Sign Regulation"* which speaks to this issue of safety in detail, "To facilitate safe movement and meet information needs, roadside signs, both commercial and noncommercial, must provide drivers with clear messages that are visible under all environmental conditions." The article continues with, "Signs that do not optimally communicate … can create driver frustration or disorientation." And finally, "These driver behaviors many times cause accidents - accidents which might have been avoided had the pertinent sign been visible and readable in sufficient time for the viewer/driver to process its message and safely respond."

For more information on this topic and other frequently asked questions follow this link: http://www.sba.gov/starting/signage/text/emcfaq.html