Commercial

LED signs have become less expensive and thus available to a larger purchasing public and most people know little or nothing about the features or factors that are important when purchasing a LED sign. We will attempt to demystify the product and educate consumers about the particulars of LED signs.

This information is designed to inform the public about LED Signs and the related technology. The technology is fairly new and is continuously changing. Since the technology is still changing, there are a few names for LED Signs that you may hear or see during your shopping. All of these names refer to the same LED Sign technology being discussed on this website. Common names for a LED Sign include: LED displays, LED message centers, electronic marquees or scrolling message signs or EMC ( Electronic Message Center).

WHY SHOULD I BUY A LED SIGN?

The obvious answer is increased visibility, which results in increased awareness and increased business. Estimations on the effectiveness of LED signs varies greatly but most reports indicate anywhere from 5 % to 50% increases in awareness, retail business etc.

It has been well established that such signs are effective. The degree of effectiveness will depend greatly on the individual situation and factors.

The US Small Business Administration states several reasons advising the use of LED signs or EMC's ( the generic term electronic message centers, used largely before the advent of the LED era.)

Features and Advantages of EMCs

Take into account the following when considering an electronic message center for your business:

Advantages:

EMCs allow an unlimited number of message changes and variable controls, all easily completed with a computer. The result is lower labor cost and elimination of the physical liabilities often associated with copy changes on traditional reader boards.
EMCs communicate variable messages as people pass by, allowing greater flexibility in communicating to the public.
With their automated dimming and focusing systems, EMCs can respond to the visibility needs of the public, increasing safety and conspicuity day and night.
The flexibility offered by EMCs means your business can advertise specials while also displaying public service information or other items of public interest.
These signs can quickly "brand" your business site in the local community.
EMCs are an investment in your business and provide the best and most cost-effective forms of paid advertising. The only form of advertising that may be more powerful is word of mouth (although it can be neither purchased nor controlled).
The effectiveness of an EMC is not limited by space or surface area constraints as with a reader-board.
EMCs act as your "salesman on the street," attracting new customers to your business location.
EMCs allow you to market your products and services to your immediate trade area and prevent wasteful advertising expenses.
The business owner can change the message as needed to provide information to specific retail customers, and can be used for political, social or community events.
Software is available that enables a business owner to display sophisticated logos or images on the EMC precisely as planned.

In summary...Although they may require a greater initial investment, electronic message centers offer many different advantages for the business owner to consider.

For more information you can go to: http://www.sba.gov/starting/signage/text/emc.html

PURCHASING A LED SIGN

What things should I consider before buying a LED Sign?
What types of LED Signs are there?
In what ways can I send my message to a LED Sign?
What about safety?